I just came back from attending the largest WordPress conference in the world, the WordCamp Europe 2025, which for the first time it took place in Basel, Switzerland. The WordCamp is more than a conference with talks: it’s a celebration of the community, its creativity, and the values that continue to shape this open source project.
Over three vibrant days, attendees from all over the world come together to learn, connect, and explore what’s next for WordPress. From technical deep dives to heartfelt discussions on accessibility, inclusion, and sustainability, the WordCamp Europe 2025 offered much more than code.
- 2 days of conferences + 1 contributors day
- 73 talks
- 1723 attendees
- 81 organizers
- 69 sponsors
Some numbers of this WordCamp edition:
Contributing to WordPress
Before coming to the WordCamp you can choose to contribute in a previous extra day. If you contribute you also get food for this day so it’s a win-win thing. Upon registration, you can choose up to 3 areas of interest. On the Contributors Day, you can see the pitches of each team and decide which one to join. In the past I have always contributed to code and documentation so this time I applied to accessibility, marketing and polyglots, dedicated to translation.
After hearing Bernard’s and Emma’s pitch, I ultimately decided to join the Marketing effort. I was torn between that or going to eat cookies with the Documentation team, haha, but I decided for Marketing. We separated in two squads to work on different projects. It was very nice and there were a lot of interesting conversations to work towards the goal of my squad inside the team: promote the diversity that takes place in WordCamps and reach out more people. Not only for attendees but in the way speakers are presented. Seeing someone on stage with whom you identify is an impactful thing.
And speaking about diversity, the food offered at the WordCamp was top notch, and vegan first, which I think it’s great. Arguably, I think we could go one step further and offer the food only in vegetarian or vegan options. The meals were hearty, healthy, delicious, and fulfilled the needed protein and vitamins quota. As a side note, the deserts were absolutely amazing, very tasty.
The 2 days of Talks
I think one of the best things of WordCamps is how they have been evolving in their social focus. WordPress is software, is what powers this website you’re reading. In fact, WordPress powers 43% of the Internet. The first editions of the WordCamp Europe were more focused on technical aspects. Over the years, this receded and made room for the social side of WordPress. Maybe it’s natural because in the beginning it was some sort of foundational moment, and now everything is being built on top, both technically speaking and in terms of community.
The event embraced many human-centered and socially conscious topics. Talks like “Micro-Communities + WordPress: The Key to Social Impact”, “Over the Rainbow”, and “Turning Stories into Brands: The Blueprint for Women Entrepreneurs” highlighted how WordPress isn’t just a platform for websites: it impacts and changes the real world. Issues like accessibility “What if we choose accessibility over beauty?” or “Accessibility in Reality” and openness like “WordPress without Borders” or “Connecting cultures at SWI Swissinfo.ch”, were met with great enthusiasm.
That said, technical sessions remained fantastic in this edition, covering everything from the Interactivity API to AI-assisted setup and new Auto-rollback feature in WordPress 6.6.
In many ways, the sessions reflected a maturing ecosystem. Where building better tools goes hand in hand with building a better web, and ultimately, a better world.
Towards the end of the second day of talks and last day of the WordCamp Europe 2025, Matt Mullenweg went onto the stage to have a fireside chat with Mary Hubbard. He also received multiple questions from the audience.
The venue
This year’s WordCamp Europe in Basel took place in the cool Messe Congress Center. The venue was luminous, spacious and comfortable. All floors were fully accessible via elevators and ramps. Even assistance dogs were welcomed! I petted a huge white wolf-looking very furry dog, it was very kind… aaah, I knew I should’ve taken a selfie with it. Sustainability was also woven into the fabric of the venue: from solar power generation and waste management to 100% renewable electricity and locally sourced. I’m glad that this was so sustainable and inclusive, since it aligns nicely with the diversity spirit of the WordPress community.
And yes, the city, Basel!
Basel is kind of small, green, and some places like the Rathaus are very colorful and pintoresque.
Closing words
WordCamp Europe 2025 reminded us once again that behind every line of code and every plugin update, there are people: storytellers, problem-solvers, dreamers, builders, families. From tech deep dives to conversations about inclusion, accessibility, and social impact, this year’s WordCamp felt more human than ever. Walking away from Basel, I carry not just notes and ideas. I keep with me the memories and energy of a community that’s always evolving. With heart, intention, and a shared diverse belief, we can indeed build a better web together.
